Television rights of Dilwale sold for 60 crores

Rohit Shetty’s directorial venture Dilwale, which marks the comeback of iconic Jodi Shah Rukh Khan and Kajol, is set to break records at the box office on December 18. The hype which has been created by the film is exceptional and with the fans desperately waiting for the movie to release, the makers are leaving no stone unturned to make ‘Dilwale’ a grand success.

The marketing strategy of the film is commendable and if the recent reports are to be held true then the distribution strategy of film too has led the makers into a special alliance with a leading Television network, making the film all the more special.

The makers have a reason to rejoice as they recently entered into a strategic alliance with one of the biggest television networks Multi Screen Media. Shah Rukh Khan’s production company Red Chillies Entertainment is said to have sold the satellite rights of ‘Dilwale’ to MSM network for whooping 60 crores. According to the source, it’s probably for the first time that the satellite right of any film has been sold much before the release of the film.

This strategic alliance between Shah Rukh Khan’s Red Chillies Entertainment and Multi Screen Media is not only for ‘Dilwale’ but even for few future projects produced by Red Chillies Entertainment.

Nikita Thakkar

A strongly opinionated, free-spirited, budding Bollywood journalist, she likes to write anything in her own quirky style. When not running around to get assigned tasks completed, you will find her either painting, indulging in photography or dreaming in the la la land.