THIS actor has replaced Salman Khan in a brand endorsement

Salman Khan used to charge a bomb to promote an aerated drink, Thums Up and was by far, their costliest endorser till date. But according to reports, the brand has not renewed its contract with him for endorsement, because they are looking for a younger face to associate with them.

And reportedly, it is young heartthrob Ranveer Singh, who has been asked to take Salman’s place.

Another reason why the company decided to change the face of ‘Thums Up’ was that ‘Bigg Boss 10’ is sponsored by another drink’s brand and Salman promoting it didn’t go down well with them.

Also Read: Salman Khan and Deepika Padukone could not stop laughing in ‘Bigg Boss 10’. Here’s why…

An official joint statement was released by Salman Khan and Coca-Cola India recently, which states that the actor’s contract has not been renewed. The statement reads as below…

There have been some media reports this evening that discusses the contractual agreements between brand Thums up and Salman Khan. In light of the media interest and numerous inquiries that both parties have received, we find it prudent to clarify that:

1. Salman Khan was committed to an existing relationship with a daily TV show (Read: ‘Bigg Boss 10’), which this year happens to be sponsored by a brand that competes with the Coca-Cola India product portfolio.

2. In light of this, both parties have mutually decided not to renew their current contract.

We do not have any further information to provide at this point. We appreciate your interest and outreach.

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