Trade Experts – Salman Khan’s ‘Jai Ho’ does not need promotions

Salman Khan is the man being talked about in the tinsel town; be it for his television show ‘Bigg Boss’ or his upcoming movie ‘Jai Ho’. He has just completed the shoot of ‘Jai Ho’ which is scheduled to release on January 24,2014. Surprisingly neither the first look nor the teaser of the movie has been released yet. So as per the Bollywood’s pre-release norms, the film is running late.

On being asked if this could affect the film’s fortunes, trade analysts say that these things cannot affect a Salman Khan movie. Trade analyst Taran Adarsh says, “Usually, a big-budget film’s first look comes out at least two-and-a-half months prior to release. Then, depending upon its readiness, the promos are released. Yes, they (the makers of Jai Ho) are behind schedule, but they will manage.”

Film exhibitor and distributor Akshaye Rathi says, “If the movie has a star like Salman, the makers don’t need to promote it. Though they are late, they will go hammer and tongs with songs and promos in the time they have in hand. Besides, the makers are banking upon the return of Salman.”

According to Trade Analysts as Salman is coming up with a movie after a gap of almost a year, so these things would not affect his movie and infact his movie doesn’t need promotions at all. Distributor Ashok Ahuja adds that, “For a Salman film, even 10 days prior to release is a good enough period (to promote a film). The power he has is enough to pull crowds to the screens.”

Also, an insider reveals that the Trailer should be out on the 5th of December. Well we’d agree, for Salman Khan fans do not need to be wooed by trailers to get them to theatres.