‘Ujda Chaman’: Here’s the unique theatre branding for the Sunny Singh starrer

The makers of ‘Ujda Chaman’ have come up with a unique branding strategy for the film in PVR cinema chains. There are cutouts of Chaman’s character placed in front of seats. So when the moviegoers sit on the sit, they will see Chaman sitting on the front of them on the seat!

Here are the pictures from the theatres.

Interesting, isn’t it?

‘Ujda Chaman’ is a story of Chaman Kohli, a 30-year old lecturer who faces premature baldness. He is looking for a bride but faces rejections due to his bald condition. Chaman then finds a girl named Apsara on a blind date. What happens next, is what the movie is all about. The movie has Sunny Singh, Karishma Sharma, Maanvi Gagroo, Saurabh Shukla, and Aishwarya Sakhuja in pivotal roles.

Directed by Abhishek Pathak, ‘Ujda Chaman’ will hit the screens on November 1.

Also Read: ‘Ujda Chaman’ Vs ‘Bala’: Sunny Singh’s comedy drama preponed to November 1