Vidya Balan the brand ambassador of Indian Saree

Actress Vidya Balan is the ambassador to the the Indian Film Festival of Melbourne 2014, that will run from May 1 to May 11, screening over 45 films with over 30 Australian premieres. Vidya did a photoshoot for it dressed in a saree designed by an Austrailian designer Susan Dimasi.

As per sources, when an Australian designer was asked to create an ensemble for Vidya , she couldn’t think beyond the six-yard wonder either. Therefore Dimasi presented Vidya in a special sari, the fabric of which was specially designed by her. The sari was the result of handweaving a textile with silk ribbon through a rubber net. The handwoven textile was exhibited at the prestigious Melbourne Now Arts Exhibition at the iconic National Gallery of Victoria and then draped on Vidya.

Apart from Dimasi, Akira Isogawa, a prominent contemporary designer, was given a chance to dress Vidya too. The Indian Film Festival of Melbourne will be opened by the legendary Amitabh Bachchan.