Raja Krishna Menon’s directorial venture ‘Airlift’ starring Akshay Kumar & Nimrat Kaur is scheduled to release on the 22nd of January. The pre-release promotional period is extremely crucial for the makers and they want to make best use of the phase.

In this regard, team ‘Airlift’ has come up with a unique promotional concept. Are you one of those who simply can’t wait to catch a glimpse of this thriller? Want to be the first one to watch the trailer? Take the #airliftBoardingPass challenge and receive the trailer, direct on your Facebook timeline!

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Sounds interesting? It is! Simply visit https://digitalevacuation-airlift.release.kacdn.net/tab/play , log in with your Facebook account, take the challenge and there you go! You will get access to the ‘Airlift’ trailer right after it releases! What better way to surprise yourself this new year?

Isn’t this cool? The makers are truly banking upon this unconventional promotional strategy which is believed to create a strong buzz among the viewers. This creative and innovative concept was brainstormed and executed by the digital agency Digi Osmosis!

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