The showbiz world of glitz and glamour comes with its own pros and cons. Here in a bid to stay ahead of others you constantly have to think out of the box. And sometimes that leads the celebs to go up to the unimaginable length. In Bollywood too, we have seen some really bizarre and some mind-boggling promotional strategies.
They say let your work do the talking. But what happens when you are not sure if the product you have created is good enough? Well, then you employ gimmicks to attract attention.
In the entertainment world, selling or promoting projects by planting stories of its lead actors having an affair is not a new trend. In fact its one of the most sought after and easiest way to garner attention or hog limelight. But then how much is too much?
Bollywood’s singing sensation Neha Kakkar seems to be in love with this particular marketing gimmick. Earlier this year, first rumours of Neha Kakkar marrying Aditya Narayan were planted. Later it turned out to be a publicity stunt for promoting their show ‘Indian Idol’ judge. Neha and Aditya’s wedding hoax might have helped in increasing the TRPs of the singing reality show. But then Neha surprised as well as confused her fans once again when she announced ‘Nehu Da Vyah’ with Rohanpreet Singh.
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In October this year, first reports of Neha tying the knot with her friend Rohanpreet Singh by the end of the year started doing the rounds of internet. But both of them neither confirmed or denied the reports. Soon after the release of their music single ‘Nehu Da Vyah’, the couple tied the knot in an intimate wedding in Delhi.
So when it comes to such promotional tactics, this time Neha outdid everyone first by announcing her music single and then by actually getting married. But that did not end there. The ‘Aankh Marey’ singer once again created a media frenzy when she recently shared a picture of flaunting her baby bump. This time the singer faked the pregnancy to promote her upcoming music single ‘Khyaal Rakhya Kar’.
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While it’s still not clear if Neha and Rohan are actually pregnant or they are yet again taking their fans for a ride. But its more likely that the pregnancy news was just a publicity stunt. But as NehuPreet’s (that’s what they are called by their fans) pregnancy news came just two months after their wedding the Twitterati flooded the internet with some hilarious memes. While some just laughed at the timing of the announcement, a section of the singer’s fans were enraged by her new stunt.
https://twitter.com/Keshu_02/status/1339791262887464962?s=20
#NehaKakkar is pregnant
Meanwhile Pandya to rohanpreet:- pic.twitter.com/axRnQsPIia
— Paapi Gudiya😎 (@epic_meme00) December 18, 2020
My hearty congratulations to @iAmNehaKakkar for becoming probably the final meme material of this year!!🥳#NehaKakkar
— Krish (@krishmody_9) December 18, 2020
#NehaKakkar
See the full image pic.twitter.com/0u9YdIUP2f— SAHIL³ (@Sa_hil0) December 18, 2020
First, plant a false story and then add fuel to the speculations by neither denying nor confirming it, followed by finally revealing its just a publicity stunt. In short, looks like for Neha promoting her projects by using affair and marriage rumours is her new normal. Surprisingly, she is one of the most sought after singers in Bollywood today, so why these desperate attempt to hog the limelight? Isn’t her talent enough to attract the viewer’s attention?
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We hope Neha doesn’t make this her trademark style to share all the milestones of her personal life. But then even if she does, it won’t come as a surprise for any one of us as one of the users rightly observed, “Ab tumhare ghar kuch bhi seedha gaana release kar dena.” So guys don’t be surprised if Neha releases a song with hubby Rohan on anything and everything that happens in their personal lives.
Also Read: Forget Nepotism, Why Is Bollywood Treating Talents Like Neena Gupta, AR Rahman, Resul Pookutty With Disdain?
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