After its first weekend, ‘Ittefaq’ stays decent at BO

After a three-day run at the box office, Sidharth Malhotra and Sonakshi Sinha-starrer ‘Ittefaq’ has minted Rs 15 crore approximately. On Saturday, it minted Rs 5.25 crore while Sunday brought in an amount of Rs 6 crore. After a first-day collection of Rs 3.80 crore, it witnessed a decent growth over the weekend.

‘Ittefaq’ is a multiplex film and has strong base of audience in metro cities like Mumbai, Pune and Bangalore. However, Delhi NCR belt didn’t work in favour of the film. Since the area consists of considerable multiplexes, it has impacted the collections. (Also Read: Ittefaq movie review: The coincidence with an unforeseen twist is decent, if not exceptional)

Made with not a very high budget, ‘Ittefaq’ has already recovered its cost if one counts the money it minted through selling various rights. However, to sustain theatrical collections, it needs a good run over the weekdays.

On the other hand, the collections of Kalki Koechlin and Sumeet Viyas-starrer ‘Ribbon’ were so low that they were not even reported. It is quite saddening as the theme of an urban couple of modern times struggling with marriage and subsequent pregnancy and parenthood was a real attempt, if not a perfect one. A decent number could have been a boost for newer stories.

Albeit no major Hindi film is throwing a competition at the box office right now, Hollywood superhero flick ‘Thor – Ragnarok’ continues to be strong. Let us see if ‘Ittefaq’ manages a strong run as well!

Ranjini Maitra

Journalist. Writer. Reader. Enthu cutlet. Mood-swing machine. Day dreamer. Sandwiched between ‘live life fully’ and ‘lose some weight’. Mantra of life: Love and love more.