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From Kartik Aaryan’s Dhamaka to Ajay Devgn’s Bhuj: Check out the lucrative deals offered to upcoming films by OTT platforms

Pooja Sharma

June 24, 2021
7:36 pm
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From Kartik Aaryan's Dhamaka to Ajay Devgn's Bhuj: Check out the lucrative deals offered to upcoming films by OTT platforms

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Ajay Devgn’s Bhuj: The Pride of India

Helmed by Abhishek Dudhaiya, Bhuj stars Ajay Devgn, Sonakshi Sinha and Sanjay Dutt in pivotal role. The film will release on Disney + Hotstar. As per Bollywood Life report, apparently, the streaming giant bought the film for a whopping Rs. 112 crores.

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Kartik Aaryan’s Dhamaka

Ram Madhvani's action thriller is one of the highly anticipated films of Kartik Aaryan. Netflix has apparently struck a deal of Rs 85 crore for streaming this film.

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Saif Ali Khan’s Bhoot Police

Reportedly, Disney + Hotstar has bought the rights of Bhoot Police for Rs 45 crore. Directed by Pavan Kirpalani, Bhoot Police features Saif Ali Khan, Arjun Kapoor, Jacqueline Fernandez and Yami Gautam.

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Paresh Rawal and Shilpa Shetty’s Hungama 2

Priyadarshan is known for his comic capers. His upcoming film Hungama 2 stars Shilpa Shetty, Paresh Rawal, Meezan and Pranitha Subhash. As per reports, the film was sold to Disney+Hotsar for Rs. 30 crore.

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Vijay Deverakonda’s Liger

Puri Jagannadh's romantic action film will mark Hindi debut of Arjun Reddy star Vijay Deverakonda. The pan India film stars Ananya Panday opposite Vijay. While the actor recently quashed the rumours of Liger opting for digital release, it is being said that apparently the film was offered Rs 200 crore deal for a direct-OTT release.

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Prabhas and Pooja Hegde’s Radhe Shyam

According to Bollywood Life report, Radha Krishna Kumar's period romance drama apparently fetched a whopping deal of Rs 400 crore. However, the makers of Prabhas and Pooja Hegde starrer have yet not confirmed about skipping theatrical release and going for direct to OTT release.

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Amidst the pandemic, the film industry took a major hit with the lockdown coming into force. However, as they say with time you have to adapt to the new normal and that’s exactly what the Hindi film industry did in the last year. Amidst the pandemic, makers of several big-ticket films opted to skip the theatrical release and embrace the direct-to-OTT release module.

Also, some advantages of releasing films directly on OTT platforms like not having to fuss over the theatrical rights and marketing and promotional budget is making it easier for the production houses. Upcoming films like Kartik Aaryan’s Dhamaka and Ajay Devgn’s Bhuj: The Pride of India have been offered a whopping deal by the streaming giants. Here we bring you a list of some of these most lucrative deals. Check it out.

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