VOOT to be the streaming partner for IIFA 2016 in India

VOOT by Viacom18, today announced its partnership with India’s most awaited and celebrated film celebration – IIFA 2016. This alliance with IIFA is in line with VOOT’s promise of bringing differentiated and engaging content to its digital audience.

With IIFA 2016 ready to take off later this month in Madrid, VOOT is gearing up to converge the younger generation who are getting their TV entertainment from Internet-connected devices with the razzmatazz of this Bollywood extravaganza.

Speaking about the association, Gaurav Gandhi, COO, Viacom18 Digital Ventures said, “We are delighted to partner with IIFA to bring the biggest Bollywood Awards extravaganza to the digital audiences In India. Within a very short period, VOOT has already emerged as a go-to online destination for the biggest TV shows, Kids content and Digital Originals (VOOT Originals). With this association with IIFA, which already enjoys a massive fan following in India, we are further strengthening our Bollywood proposition as well. Viewers in India will now be able to stream all IIFA 2016 Awards, IIFA Rocks and related content on their mobile and computer screens on-demand and this will be available exclusively on VOOT.”

Sabbas Joseph, Director, Wizcraft International said, “IIFA is all about celebrating Indian Cinema and bringing a grand cinematic experience to fans in India and across the world. Within a short span of time VOOT has forged its prominence in the digital entertainment world and we are delighted to be partnering with them for IIFA 2016. The partnership will not only magnify the IIFA experience for its Indian fans – with the content now being available on-demand across screens, but it will also increase IIFA’s overall reach to a newer audience base that prefers to consume content primarily on their digital devices.”

Hosted by Shahid Kapoor and Farhan Akhtar, the star-studded event will showcase scintillating performances by the country’s foremost heartthrobs Salman Khan, Hrithik Roshan, Priyanka Chopra, Deepika Padukone, Sonakshi Sinha, Tiger Shroff and many more. VOOT will help all Bollywood fanatics to watch them up close and personal on their preferred screens.

Also Read: Zareen Khan to skip IIFA Awards 2016

Murtuza Iqbal

‘Eat Sleep Bollywood Repeat’ is his life Mantra. Dance is his first love and Rani Mukerji is his eternal crush. He is someone who loves being himself, and as for the ones who don’t agree, his reply? “Talk to my hand!”