Yash Raj Films recent release ‘Dum Laga Ke Haisha’ starring Ayushmann Khurrana and Bhumi Pednekar opened to rave reviews. The quirky love story has been loved by both the critics and audiences who have given it a thumbs up. Even though the makers released it with zero publicity teh word of mouth promotions have benefited it.
Dum Laga Ke Haisha had collected only Rs 1.11 crores at the Box Office on the opening day. But things picked up from day 2. By Saturday the movie minted Rs 2.09 crores. As per trade analyst, Sunday collections soared resulting in Rs 2.85 crores collection. Therefore the total Box Office collections came to Rs 6.08 crores.
In south India, the movie saw dip in collections due to the release of many regional films there. But overall we think the makers will easily recover the cost of their film soon.