Ekta Kapoor launches fashion label ‘EK’

The Television Czarina Ekta Kapoor recently launched her signature line ‘EK’. It comprises of Indian ethnic wear and exquisite jewellery. Ekta Kapoor, the Czarina of Indian Television, after ruling over television has now ventured into the fashion segment too.

Ekta Kapoor made a formal announcement at a press conference held here in Mumbai, She launched her label ‘Ek’ with lead actor from her hit serials. Sakshi Tanwar, Anita Hanandani, Divyanka Tripathi, Paridhi Sharma, Sriti Jha & Karan Patel.

Ekta Kapoor said, “I’ve always looked to venture into new territories and with my label I hope to reach out to women across the country. ‘EK’ is an endeavor to make fashion accessible and affordable.”

Raj Kundra, CEO, Best Deal TV also said a few words in praise of the television Czarina, “Ekta Kapoor has been a pioneer not just in television and films but also in fashion trends that have shot to fame with her successful television shows over the decade. The EK Label is exclusive, aspirational and affordable and we are happy to introduce her label on Best Deal TV”.

Ekta Kapoor’s signature line will be available on Best Deal TV, India’s first celebrity-driven 24/7 Home Shopping Channel, that will be aired nationwide from March 18 onwards.