Emraan Hashmi to endorse a Pakistani brand

After unveiling his book ‘The Kiss of Life’ that’s based on his son Ayaan’s battle with cancer, Emraan Hashmi is a happy man. He has been approached by a Pakistani phone brand to endorse their product. In fact, he has even shot for an ad campaign with them.

According to a source close to the actor, “Emraan puts in a lot of thought before signing a deal with a brand. In the past, he has turned down several big-ticket endorsements. The concept of this ad won him over. Emraan is popular in Pakistan, and the brand wanted to focus on his charisma in the ad.”

The actor too echoed the sentiment and said, “I am happy with this association. I hope it continues. The creative concept of an ad has to be bang on. Otherwise, it doesn’t catch my interest.”

ALSO READ: WATCH: Emraan Hashmi reveals how he dealt with his son’s cancer phase

Prajakta Ajgaonkar

Passionate about writing, and a Bollywood lover, she is all that is sweet and endearing! She desires to put her best foot forward in everything that she does and loves to help anyone who’s in need.