Amitabh Bachchan to feature in a series of 6 commercials as a rural man

An Indian agrochemical formulation company, Dhanuka Agritech Limited has launched a series of 6 TV commercials that feature megastar Amitabh Bachchan. These series are created by PUSH Integrated and depict Big B as a rural man who guides farmers to use the right products on their crops. The series narrate farmers’ belief in astrologers and clairvoyants for predicting future cultivation and dependence on God for protecting their crops from destruction.

Bachchan Sr will be advocating the farmers to use products including Dhanzyme Gold, MAX-SOY, Mortar, Sakura and Cover on various crops.

R.G. Agarwal, Group Chairman, Dhanuka Agritech Limited, stated to a daily, “Since decades, the vision of Dhanuka Agritech Limited has been to bring about progressive change in the lives of Indian farmers through dedicated knowledge-driven and development-related activities.

This new campaign is a further step in educating the farmers on the importance of use of agro-chemicals for a profitable yield.”

Also the fact that a legend like Amitabh Bachchan has a mass appeal and the farmers can quickly relate to Big B. They feel that Bachchan was the perfect fit for Dhanuka and the messages that the brand conveys.

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Prajakta Ajgaonkar

Passionate about writing, and a Bollywood lover, she is all that is sweet and endearing! She desires to put her best foot forward in everything that she does and loves to help anyone who’s in need.