Shah Rukh Khan charms lady tourist in Bengal tourism campaign

If it was the train which brought Shahrukh Khan and Kajol together in the iconic film “Dilwale Dulhania Le Jayenge”, it will be Kolkata’s heritage tram which will bring a foreigner lady closer to the city in a new West Bengal tourism campaign.

SRK, the state brand ambassador, came to the city last week and secretly shot a new television advertisement riding on a tram in the lush green Maidan area.

The 45-second TVC, which will be broadcast from March, will have Khan introducing a foreign lady tourist to the city inside the tram.

“The idea is to project Bengal as the sweetest part of India. Whether it is in the culture, food, nature of people, language, music or in gestures, everything is very sweet. This is what makes it unique,” Sumanto Chattopadhyay, the adman who is shooting the promotional, told PTI here today.

A quintessential part of the colonial-era, Kolkata is the only place in India which still manages to accommodate the slow-moving tram.

West Bengal tourism department had recently rebranded itself from ‘Beautiful Bengal’ to ‘Experience Bengal Sweetest Part of India’.

(Inputs by PTI)