Shah Rukh Khan thanks viewers for showing special love for ‘Dear Zindagi’

‘Dear Zindagi’ has opened to lovely and warm response at the box office. People seem to be already in love with the vibrant story of beautiful life. Shah Rukh Khan, who plays a charming doctor who shows Alia Bhatt the way of happiness, took to Instagram to thank viewers and fans for all the love!

Also Read: Salman Khan and Shah Rukh Khan’s bromance on Twitter is adorable

 

Dear Viewers thank u for the special love. Big thx 2 @dharmamovies @redchilliesent for the special release strategy. #DearZindagi

A photo posted by Shah Rukh Khan (@iamsrk) on Nov 26, 2016 at 11:51am PST

“Dear Viewers thank u for the special love. Big thx 2 @dharmamovies @redchilliesent for the special release strategy. #DearZindagi,” he captioned it.

Love, we understand. But what special strategy was he talking about here?

Those who followed the pre-release promotional activities of the film would know, the makers played unconventional when they decided not to release a trailer. Instead, there were teasers and making videos that gave us sneak peeks of how the story unfolds. It undoubtedly evoked further curiosity among us.

The film has been directed by Gauri Shinde and also stars Angad Bedi, Kunal Kapoor and Ali Zafar.

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Ranjini Maitra

Journalist. Writer. Reader. Enthu cutlet. Mood-swing machine. Day dreamer. Sandwiched between ‘live life fully’ and ‘lose some weight’. Mantra of life: Love and love more.