‘Dear Zindagi’ has opened to lovely and warm response at the box office. People seem to be already in love with the vibrant story of beautiful life. Shah Rukh Khan, who plays a charming doctor who shows Alia Bhatt the way of happiness, took to Instagram to thank viewers and fans for all the love!
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“Dear Viewers thank u for the special love. Big thx 2 @dharmamovies @redchilliesent for the special release strategy. #DearZindagi,” he captioned it.
Love, we understand. But what special strategy was he talking about here?
Those who followed the pre-release promotional activities of the film would know, the makers played unconventional when they decided not to release a trailer. Instead, there were teasers and making videos that gave us sneak peeks of how the story unfolds. It undoubtedly evoked further curiosity among us.
The film has been directed by Gauri Shinde and also stars Angad Bedi, Kunal Kapoor and Ali Zafar.
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Journalist. Writer. Reader. Enthu cutlet. Mood-swing machine. Day dreamer. Sandwiched between ‘live life fully’ and ‘lose some weight’. Mantra of life: Love and love more.