Shah Rukh Khan’s next Marketing move for ‘Dilwale’

No one can beat Shah Rukh Khan when it comes to the marketing of the films. The actor who is all set to rule the Box Office with his next ‘Dilwale’ has set a unique strategy regarding the promotions of the film. A 20 Day Campaign has been set by him.

Following this Strategy the Superstar is ready to unveil a new piece from his film which will be out on Thursday December, 10. Sources say, “In his past films, the first trailer used to do the trick, this time he has divided the marketing plan in a 20-day action, comedy, drama and romance packed campaign. With this, he hopes to create a different kind of intrigue among the audience for the entertainer.”

This campaign started with the launch of the trailer which showcased the trademark action of Rohit Shetty with the blasting of Cars along with a high quotient of romance shared between the lead pair of the film Shah Rukh Khan and Kajol. The two are returning after 5 years since their last release ‘My Name is Khan.’

Following it were the three video songs of the film. The first one is a romantic number ‘Gerua.’ It brought Shah Rukh Khan and Kajol’s romance back on screen with the delightful treat of music and colorful visuals. Their chemistry turned this song into a chart buster.

The next song showed another lead pair of the film Varun Dhawan and Kriti Sanon. Song titled ‘Manma Emotion Jaage Re’ a grooving dance track made their fans crazy after it was out.

The third video song was ‘Janam Janam.’ Audiences were waiting for this song hearing the vocals of it in the trailer. It showed the chemistry shared by SRK and Kajol, making a yet another victory in the strategy by gaining an instant popularity in the masses.

Making of the song ‘Gerua’ and Rohit Shetty showing the audience on what goes behind to create the action of his film were also trending after their release.

Following such an overwhelming response the ‘Baadshah’ is all set for tomorrow December, 10 to present something new from ‘Dilwale.’

‘Dilwale’ is slated to release on December, 18 clashing with Sanjay Leela Bhansali’s magnum opus ‘Bajirao Mastani.’

Amod Pandit

Quiet, resonant, and creative, he can be seen immersed in his own world, and puts in his heart and soul into the one passion that he has, Bollywood. His line for survival? Feel happy to be a part of it.