Bollywood Celebrities have promoted fairness products

Indians are obsessed with skin colour. Their love for a fair skin is above all. To achieve a fair complexion is the target of every Asian, this is widely exploited by cosmetic companies. They enrol Bollywood celebrities to promote their product to achieve high sales target. So we have from a Shah Rukh Khan to Madhuri Dixit endorsing these products. Do you think that Bollywood stars are endorsing the product irresponsibly?

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