In pictures: Reasons why ‘Sanam Re’ outranked ‘Fitoor’

#4

Both 'Sanam Re' and 'Fitoor' featured two fresh on-screen couples. However, the audience probably didn't find the pair of Aditya Roy Kapur & Katrina Kaif credible enough as a couple while Pulkit Samrat and Yami Gautam achieved that credibility.

#3

Whether you accept it or not, pre-release buzz does influence a film's box office performance. From the day the makers of both films announced to release them on the same day, the viewers have been analysing both the films. Not the first time that the audience was divided between two possible choices.

#2

While Abhishek Kapoor has given us successful films like 'Rock On; & 'Kai Po Che', Divya Khosla Kumar's directorial debut 'Yaariyan' was rather an youth-oriented entertaining film. Looks like the viewers banked upon Divya for some entertaining stuff than Abhishek for a thought-provoking film.

#1

'Fitoor' is an adaptation of Charles Dickens's classic novel. The viewers probably took it to be an exact cinematic execution and said 'No' to it as a Valentine's Day watch, assuming a sad ending. After all, who wants to see a tragic love story on Valentine's Day? 'Sanam Re' was known to be an intense love story. However, quite an irony! 'Sanam Re' turned out to end on a tragic note as well.