Varun and Banita celebrate the spirit of hotel employees, serve the media at a five star hotel. VIEW PICS

Varun Dhawan

Wondering why Varun Dhawan is suddenly posing in a chef's attire? For his next movie titled 'October' in which he plays a hotel management employee, the makers planned an innovative promotional strategy in a quirky way. Find out how:

Varun Dhawan

The actor organised a special October Feast at a five star hotel in Mumbai.

Banita Sandhu

He was accompanied by his leading lady Banita Sandhu and director Shoojit Sircar.

Banita Sandhu

The duo along with the filmmaker provided a special tour around the hotel showcasing the life of the employee and the struggles they face.

Shoojit Sircar, Banita Sandhu

They also had a special media interaction which involved the hotel employees in a never-seen-before kind of an activity.

Shoojit Sircar, Varun Dhawan and Banita Sandhu

They had a grand lunch and even served the guests personally to portray their connections with their onscreen characters.

Shoojit Sircar, Varun Dhawan and Banita Sandhu

Well, we honestly think it can't get any better than this. 'October' is slated to release on April 13.