Allu Arjun REJECTS a whopping amount to promote liquor brand

Superstar Allu Arjun has been winning hearts with his outstanding performance in his last release Pushpa The Rise. The actor is once again in the limelight not for any of his films, but for rejecting an endorsement. A couple of months back the Ala Vaikunthapurramuloo star had rejected a deal to promote a Pan Masala brand. Reportedly he has now rejected a multi-crore deal to promote a liquor brand.

As per columnist and Film Industry tracker Manobala Vijayabalan, Allu Arjun has rejected deals worth of Rs 10 crore to promote liquor and Pan Masala brand.

Check out Manobala Vijayabalan’s tweet here:

#AlluArjun denied a ₹10 cr offer from gutka and liquor brand.

Currently he is charging ₹7.5 cr for brand endorsements.

Kudos to the star for following his principles.

— Manobala Vijayabalan (@ManobalaV) August 10, 2022

He further adds that Allu Arjun has signed up for a couple of brand endorsements. Moreover, his per dar charge to promote a brand is quite huge. Vijayabalan stated that Allu Arjun is charging Rs 7.5 crore for brand endorsements.

Reportedly, the actor was already a brand ambassador of RedBus. He has now been associated with brands such as Coca-Cola, Astral, KFC, and Zomato.

Talking about the same, a top marketing executive of a leading brand told ET, “Pushpa has penetrated right into tier II and III markets against the pan-India cricket film ‘83’ in the release week. While his stardom needs no introduction in the South, it has now translated across North also, and hence Allu Arjun has become a hot favourite in the brand circuit and the ask for him has grown manifold.”

On the work front, Allu Arjun has last seen in Pushpa: The Rise along with Rashmika Mandanna. The film became one of the biggest post-pandemic blockbusters. Currently, the actor is gearing for Pushpa The Rule.

Also Read: Allu Arjun-Arha to Mahesh Babu-Sitara: 6 Adorable father-daughter duos in South