Kalyan Jewellers signs Katrina Kaif as global brand ambassador

Kalyan Jewellers has announced the appointment of Bollywood actress Katrina Kaif as its global brand ambassador. The Diva has joined other Kalyan brand ambassadors including megastar Amitabh Bachchan, politician Jaya Bachchan, Nagarjuna, Prabhu, Shivaraj Kumar and Manju Warrier. She will be the face of Kalyan’s existing and soon to be launched product portfolios.

Ramesh Kalyanaraman, Executive Director, Marketing and Operations of Kalyan Jewellers, said, “Katrina personifies brand Kalyan’s attributes of style and elegance. She epitomises the quintessential woman of today – confident, progressive and with the courage of her convictions. Katrina has set her own path with sheer hard work, akin to Kalyan’s own growth trajectory. She has built a significant fan base not only in India but globally. This new association will enable us to explore new avenues to engage with our customers as we script our future growth strategy in India and globally.”

The actress will endorse the brand’s collections and will also be part of its customer engagement programmes across the showrooms in India and West Asia. (Also Read: Katrina Kaif to co-host Bigg Boss season 12 with Salman Khan?)

In India, she will predominantly feature in the company’s communication campaigns, especially in the northern and western markets.

Kalyanaraman also thanked Sonam for “augmenting the product propositions of brand Kalyan over the past two years and helping strengthening its status as one of India’s most trusted jewellery brand”.

On work front Katrina is busy with ‘Thugs Of Hindostan’ featuring Aamir Khan and ‘Zero’ featuring Shah Rukh Khan.