Converse, a globally renowned cultural icon synonymous with self-expression and style, is thrilled to unveil Harsh Varrdhan Kapoor and Khushi Kapoor as the newest faces of the brand in India. As Converse is all set for the inauguration of its much-anticipated first store in the country, at Linking Road, Mumbai, the two actors bring their unique energy to the brand, highlighting Converse’s spirit of creativity and expressing oneself authentically.
Harsh Varrdhan Kapoor & Khushi Kapoor are new faces for Converse
A veritable sneakerhead and a long-time Converse loyalist himself, Harsh Varrdhan Kapoor perfectly
embodies the brand’s core ideology of self-expression. His experimental sartorial game pushes the
boundaries of fashion and is often elevated by a pair of cool kicks as he effortlessly mirrors the brand’s
celebration of originality.
Meanwhile, Khushi Kapoor brings a striking sense of individuality through her fashion choices. She
often steers away from conventional and formulaic styles to establish a voice of her own. It is visible on the red carpet or at the cinema. With a loyal fan following and a pulse on what’s cool, Khushi’s dynamic personality aligns with Converse’s intention of capturing the zeitgeist.
This association underscores the brand’s commitment to inspiring new generations to embrace their
authentic selves ahead of the unveiling of its first store in Linking Road, Mumbai where Converse will
open its doors to an all-new shopping experience and a fresh chapter in India’s thriving sneaker culture.
As the brand enters India’s expanding sneaker culture, the new store offers a space for enthusiasts to explore Converse’s range and connect with the brand’s identity. As per the company, this Mumbai launch marks its first step into the Indian market. They aim to make its styles accessible to a local audience interested in fashion rooted in originality.
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