Kritika Kamra begins a mission to empower local artisans from Chanderi with her own fashion label

Actress Kritika, known for her versatile performances in Indian cinema and television, has now ventured into the world of helping revive local arts and helping local artisan communities from Madhya Pradesh with a heartfelt mission. Together with her mother, Kritika Kamra has started a fashion initiative called Cinnabar that empowers local artisans from her hometown of Chanderi, a region celebrated for its handloom art.

Kritika Kamra empowers local artisans from Chanderi

Kritika Kamra was visiting Chanderi where she realised the hard work of these artisans and wanted to do something to extend support to them. With this motive in mind, she started the fashion initiative to promote traditional Chanderi handloom work and gave a platform for local weavers to showcase their exceptional craftsmanship. The actress and her mother have provided these artisans with an opportunity to work with them. They are helping to preserve their skills while providing them with sustainable livelihoods.

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Kritika Kamra on empowering local artisans

Commenting on this Kritika Kamra said, “Chanderi has always been known for its exquisite handloom art. And growing up in this town, I have immense respect for the artisans who keep this craft alive. Starting this initiative with my mother was a way to honour that tradition while also giving back to our community. We wanted to create a platform where these talented artisans could showcase their work to the world. It’s more than just a business for us. It’s a way to empower our people by providing them with opportunities and a sense of pride in their craft.”

Through this initiative, Kritika aims to celebrate the rich heritage of Chanderi while also supporting the local economy. The actress hopes that this will contribute to the growth of traditional art forms. She also inspires others to recognize and uplift artisans from their communities.

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