Doree: COLORS joins forces with Ministry of Women and Child Development to support ‘Beti Bachao, Beti Padhao’ initiative to bring societal change

The soon-to-be premiering social drama Doree delivers a tale of a young girl who raises questions on the rights of a girl child. The upcoming show gears to make you rethink certain societal norms through the lens of a six-year-old. Through the launch of Doree, COLORS, India’s leading Hindi GEC, today announced its collaboration with the Ministry of Women and Child Development’s ‘Beti Bachao, Beti Padhao’ initiative. Addressing the issue of girl child abandonment is the reason behind this collaboration.

COLORS to promote a 24-hour emergency toll free Childline India helpline number

With an aim to bring about societal change and address the gender bias against girl child, through this association. COLORS aims to raise awareness about the social evil of girl-child abandonment. Along with launching Doree on Colors, the channel will also promote a 24-hour emergency toll-free Childline India helpline number (1098). It will be for those seeking assistance for any abandoned girl child across the nation. The aim of Doree is to raise awareness on the issue of girl-child abandonment by generating conversation through the show.

Doree to begin its premiere today on Colors

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Hon’ble Smt. Smriti Irani, Minister of Women and Child Development and Minority Affairs says, “Just as a nation’s progress is defined by how it treats its women and children, similarly entertainment’s impact is defined by how it can change mindsets. Under the guidance of our honourable PM Shri Narendra Modi, the Ministry of Women and Child Development has made great strides through the ‘Beti Bachao, Beti Padhao’ initiative in changing the way girl child is perceived.“

She added, I’m glad that our country’s foremost entertainment channel COLORS has joined in this initiative to create a show, Doree on the important but often overlooked issue of girl child abandonment. The channel will be raising awareness of our Childline India 1098 helpline amongst viewers and provide the much-needed popular support to this initiative.”

Doree is a social drama that revolves around a six-year-old girl fighting against a patriarchal society for her rights. It features popular television actors Amar Upadhyay as Ganga Prasad. It also includes Sudhaa Chandran as Kailashi Devi Thakur, and child actor Mahi Bhanushali as Doree. With this, Doree begins with its premiere tonight at 9 pm on Colors.

Also read: Rubina Dilaik and Abhinav Shukla’s maternity photoshoot is an ode to retro Bollywood- See pics

Vasima Kazi

Vasima Kazi has stepped her foot forward in the entertainment domain and is thrilled by its buzz. She is an active part of the Editiorial team at Bollywood Bubble and gives a part of herself in writing about celebs, TV, movies, shows, and all things entertainment. She is keen on leaving a strong online imprint and bringing the best out of herself. Apart from writing, she would not mind grabbing a steaming cup of coffee and getting lost in her world of books and fiction.