Ekta Kapoor’s web series His Story’s poster accused of plagiarism by Loev makers

On Friday (April 9), the first poster of Ekta Kapoor’s ALTBalaji’s upcoming series, His Story was released. The story is about same-sex relationships. After the release of the poster, it was called out for plagiarism for allegedly copying the design of the poster from Loev that released in 2015.

Jahan Bakshi, who is an art director and film marketing strategist took to his Twitter and slammed ALTBalaji for it. “Bro @altbalaji are you okay? I mean if you need someone to design posters I can help you, I promise it doesn’t cost that much.” In another tweet, he wrote, “This poster for LOEV was designed by @TalkPigeonCo and illustrated by Rohan Pore. We spent months on it. Investing solid time/money on a poster for an indie film is difficult. And yet, a studio which surely has the resources to commission original designs opts to steal it. Sad.” Bakshi shared both the posters and surprisingly both look the same.

Take a look at his tweets here.

This poster for LOEV was designed by @TalkPigeonCo and illustrated by Rohan Pore. We spent months on it. Investing solid time/money on a poster for an indie film is difficult. And yet, a studio which surely has the resources to commission original designs opts to steal it. Sad. pic.twitter.com/XYzGcFBmdZ

— JSB (@jahanbakshi) April 9, 2021

LOEV director Sudhanshu Saria also lashed out at the makers of His Story and tweeted that “this culture must end”.

As a producer, I apologise to my collaborators and artists for not being able to protect their work better. Please feel RT and Share. This culture must end. @arfilaamba @ShivPanditt @sidmenon1 #LOEV

— Sudhanshu Saria (@iamsuds) April 9, 2021

Loev starred Dhruv Ganesh and Shiv Panditt while His Story stars Satyadeep Misra and Mrinal Dutt in key roles. His Story will start streaming from April 25 and it also has Priya Mani.

Also Read: Ekta Kapoor shares the sweetest birthday wish for bestie Smriti Irani; says, ‘You have lost a lot of weight and I’m jealous’