Bae gears up to slay once again! Ananya Panday announces Call Me Bae season 2 is in development

With overwhelming love from viewers, actor Ananya Panday has officially commenced the development of the series’ Call Me Bae season 2. Since its premiere on September 6th on Prime Video, Call Me Bae has captivated audiences across age groups and become a part of the cultural zeitgeist. As a testament to all the positive reactions, Call Me Bae has ranked #1 in the India top 10 list in India. Following the overwhelming reaction, Prime Video and Ananya Panday have announced Season 2 of Call Me Bae. It is officially under development.

Call Me Bae season 2 in developments

Call Me Bae has drawn in audiences from across the globe. It stands out for its light-hearted and spirited tonality with its self-aware take on privilege and spin on iconic pop-culture moments. Not just the light moments, but the series’ emotional core too has struck a chord. As the central themes of #Behencode, self-identity and belief continue to resonate deeply with fans, it adds a heart-warming layer to the show. The series’ vibrant soundtrack continues to gain traction. “Vekh Sohneeya”, “Churaaiyaan”, “Khwaish Poori” and “Yara Tere Bin” trending on Instagram.

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The show’s fashion-forward styling has inspired content creators and brands to recreate Bae’s iconic looks as she gets set to “Seize the Day”. Overall, the series and cast led by actor Ananya Panday along with Vir Das, Gurfateh Pirzada, Varun Sood, Vihaan Samat. Muskkaan Jaferi, Niharika Lyra Dutt, Lisa Mishra, and Mini Mathur are being applauded for their exemplary performances.

The series launched on the service following a vibrant and bold promotional campaign that perfectly encapsulated its spirit. The campaign launched with lead actor Ananya Panday, as ‘Bae’, making a grand entrance at Mumbai airport, with her ‘larger than life’ baggage. Ahead of the trailer release, Prime Video teased fans with a quirky video featuring Karan Johar, humorously ‘launching’ Ananya in her long-form streaming debut.

In the lead-up to the premiere, the service transformed Mumbai’s busy Western Express Highway (WEH) metro station into a Bae-themed interactive wonderland for an entire week. With digital, influencer-led, and on-ground activations, and brand partnerships with ONLY, Tresemme, and Amazon Fashion, the campaign bought Bae’s world to life. Call Me Bae became one of the most talked-about titles of the year, making ‘bae’ the character a true cultural phenomenon.

Karan Johar on working on developing the second season of Call Me Bae

“We’re stoked to announce that we’re working on developing the second season of Call Me Bae,” shared producer Karan Johar.

“The first season has been a game-changer for us, and we’re grateful for all the love and appreciation it has garnered from audiences across the globe. It’s been an absolute privilege to be a part of this journey, seeing the show go from script to screen and finally revel in immense love from viewers. The love Ananya, Collin, Ishita and the rest of the cast have received has been a true joy to witness. The series is a testament of our long-standing partnership with Prime Video and our shared commitment to delivering content that is entertaining and engaging. We’re genuinely excited to delve deeper into the characters and their stories, and we’re positive that the second season will be more Bae-misaal than before!“

Call Me Bae is a Dharmatic Entertainment production, with Karan Johar, Apoorva Mehta, and Somen Mishra as executive producers. Directed by Collin D’Cunha and created by Ishita Moitra, who has co-written the series along with Samina Motlekar, and Rohit Nair.

Also read: Call Me Bae REVIEW: Ananya Panday pulls off Poo 2.0 version effortlessly in this feel-good series